Seen Outdoor Media

Seen Outdoor is New York’s leading media company for strategically positioned wallscapes and large-scale hand-painted assets. As Production and Design Director, my role with Seen encompassed both creative and technical expertise. I directed and generated all visual content for Seen Outdoor’s brand identity, web and print. I managed our client’s creative content, working between sales and production teams, ensuring on-time campaign production and roll-out, while adhering to strict standards for quality and budget. I have deep experience in photography, regularly acting as the lead photographer, photo editor and retoucher, specializing in composite photos. Additionally, I created, implemented and maintained our workflow, scheduling and inventory systems. In my management role, I also acted as a mentor to various team members, an aspect I found very gratifying.

The scope of my position with Seen required maximum agility, and was quite broad — a reflection of my role in Seen from inception through present day. This multi-faceted role has undoubtedly sharpened my ability to toggle between multiple roles while regularly integrating feedback and new protocols.