WYETH EYEWEAR

EYEWEAR DESIGNER AND BRAND LEAD : BROOKLYN, NY : 2014 TO 2016

My position at Wyeth Eyewear allowed me to grow in both product and brand development. As a ground-up endeavor, I lead Wyeth through all phases of product design and development for eyewear, as well as branding, e-commerce and marketing. 

Leading up to company launch, I designed, developed and managed overseas production for 10+ individual eyewear styles across three collections. I was responsible for every facet of the design and production process: material research and testing, design prototyping, fabrication oversight, quality control, and liaison between brand and manufacturing.

On the marketing side, I designed and produced branded pop materials and outdoor advertisements for Wyeth’s nation-wide out-of-home media campaigns. In preparation for the product and company launch, I worked collaboratively on the conceptualization and development of our e-commerce site. 

In this role I became an expert in new skills in order to successfully bring both the brand and product to market.